POSH DELUXE | Lip Blush Treatment

BeautyAestheticsPerth
Written By ANGELICA TIIK

Overview

Partnered with Posh Deluxe to document the complete Lip Blush treatment journey, from consultation through healing, creating educational and trust-building content designed to showcase the client experience and treatment results.

Objective

  • Introduce the Lip Blush treatment to a new audience.

  • Educate potential clients on the process, benefits, and healing journey.

  • Build trust through authentic first-hand experience.

  • Showcase the salon environment, professionalism, and results.

Deliverables

  • 76 RAW photo and video assets.

  • 1 x 52-second voiceover Reel of the treatment process.

  • Real-time Instagram Story coverage during the appointment.

  • Educational Story content explaining:

    • What Lip Blush is.

    • Benefits of the treatment.

    • Why I chose to have it done.

  • Healing journey updates shared over a 3-week period.

  • Collaborative Instagram post published across both creator and business accounts.

HIGHLIGHT REEL

Content Strategy

The campaign focused on capturing the full customer journey rather than only the final result.

Content was designed to:

  • Answer common client questions.

  • Reduce uncertainty around the procedure.

  • Demonstrate the treatment process step-by-step.

  • Show authentic healing progression and final results.

  • Position the salon as a trusted provider through real client experience.

Outcomes

  • Increased awareness of the Lip Blush treatment.

  • Greater confidence among potential clients considering the procedure.

  • Enhanced trust through transparent documentation of the entire process.

  • Evergreen content assets for future marketing use.

  • Increased visibility through collaborative posting and audience cross-promotion.

ANGELICA TIIK
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